Every year, an organization named BrightLocal conducts a Local Consumer Review Survey aiming to uncover how consumers are influenced by online reviews. They strive to understand the extent to which consumers trust online reviews and read them before making a purchasing decision. The findings of this research are geared towards reviews of local business services and are not product specific.

The 2016 study discovered the following trends:

  • 54% of consumers will visit a website after reading a positive review about that business.
  • 84% of people trust digital reviews to an equal extent they do to a personal recommendation.
  • 70% of users who are asked to leave a review will do so.
  • 90% of people read <10 online reviews before forming an opinion about a business, whether positive or negative.
  • 73% of people believe that reviews three months or older are no longer relevant.
  • 74% of consumers attest that positive digital reviews increase their trust in local businesses.
  • 58% of people believe the overall star rating of a business is of utmost importance.

The question then remains – why are digital reviews so important? Research supports the conclusion that online reputation provides social proof (through both star ratings and reviews) to consumers, enabling them to expedite their research process and make informed purchasing decisions faster. They also make these decisions with higher confidence levels than ever before. Year to year trends also show that trust and confidence in online reputations of businesses will continue to grow in the future.

When searching for a private investigative agency, it is important to diligently research the organization’s online reputation. Google+ Reviews, the most common research platform around the world, provides a great source of information for consumers. However, be wary of fake and illegitimate reviews. Some agencies may try to trick the general public into believing their reviews came from customers, when in fact the business owner’s themselves post reviews pretending to be satisfied customers. While Google+ and other common review platforms attempt to dissuade this behaviour, fraudsters still manage to get away with dishonest practices.

During your search for an investigative agency, ask yourself five important questions:

  1. Does the investigative agency have a positive online reputation?
  2. How many positive reviews does the investigative agency have?
  3. Does the investigative agency receive positive reviews frequently?
  4. Are the investigative agency’s last reviews recent?
  5. Does the investigative agency’s reviews appear truthful and legitimate?

Here at Investigation Hotline, we take pride in our digital reputation. Client satisfaction is our number one priority. We value feedback and continually ask for ways that we can improve. We also ask our clients to leave truthful feedback about their experience with us. With 146 Google+ reviews and a 4.9/5 digital reputation, we welcome you to read our past customer’s feedback to make an informed decision for yourself.

Source: https://www.brightlocal.com/learn/local-consumer-review-survey/

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Google Stars
Investigation Hotline
Jennifer Schneider
2 weeks
A serious error in judgment on my behalf has put me at risk of ID theft. During a phone call I supplied personal info to someone who I believed was with Revenue Canada. Immediately after I realized I had fallen for the CRA scam. Shame on me!  Since the incident I've been frantically taking steps to fend off the dire repercussions that such a mistake can have. This has included: Filing a police report, Filing a report with the Canada Anti Fraud center, Adding flags to my bank accounts, Putting up Fraud alerts on the 2 main credit bureau's. I've even purchased some Identity theft tracker software to monitor my info. I contacted Investigation hotline to see if there was any additional measures I could take. The agent applauded me on the steps I had already taken. They also had knowledge about the CRA phone scam itself that helped settle my nerves somewhat. With all the fear and anxiety I've been enduring for the last while it was assuring to speak with someone familiar with the actual risk potential.
Jennifer Schneider
1 month
I called investigation hotline after I provided somebody a home renovation and they refused to pay, I tried to bring them to court- hired a lawyer and found out I was given false information on the contract. After speaking with Mitch and explaining my situation I felt that he sincerely cared about my case and was quick to find out the information I needed. Within a couple of days, he had all the information I needed. I could not thank Mitch enough. I would highly recommend investigation hotline to anybody as I feel they are experts in the field and act fast and work efficiently. I felt that Mitch had a deep understanding of what I was going through and was empathic and understanding. I could not thank him enough and will be using this service again if needed. Kaitie S
Jennifer Schneider
1 month
I needed help with fining out some information to bring somebody to court. Within a day I had everything I needed to fill out the court papers. I could not thank Mitch and his team enough. I am so glad I stumbled across investigation hotline. I highly recommend contacting Mitch if your looking for this type of service.
Jennifer Schneider
2 months
Apr 02, 2018 I needed an investigator on Sunday Easter Week End. No one cared about the situation except this Company. The investigator was dispatched to the location without minutes. did not care about the Money to be prepaid or secured. The investigator took it personal. He felt of my situation and Specially when it came to my kids issues. My Ex-wife was cheating in a hotel north east of Toronto. He Located her within 1/2 Hour. This a true story; I never thought Investigator cared about the situation but the money.. This company did not care about the money, they finished the job, send me the invoice and i Paid him more than what he asked for. Sometimes money does not mean any thing to some one wants to get a load off his back and find the truth about his wife,,,, FOR SURE THIS COMPANY TOOK A HUGE LOAD OFF MY BACK. THANK YOU SO MUCH JOE MICHIGAN
Jennifer Schneider
6 months
All I can say is that the team at Hotline Investigation is absolutely amazing. They are genuine and care about helping you out in anyway they can! They do their best to ensure the best results. I cannot thank them enough for fixing my situation! The Investigation Hotline is the best choice.
Jennifer Schneider
8 months
Mitchell and his team of Investigators are an really extraordinary professionals. In less than 5 hours after first discussing with Mitchell about my case, Mitchell and his team had solved my case and I got the information I've been searching for some time. I want to emphasize that I am from Serbia and the person who I try found lives in Canada. I really surprised with Mitchell and his team how they quickly my case was solved. I'm really grateful to Mitchell and his team and I do not know what to add yet, thank you, thank you and guys are the best.
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